What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Step 1 - Theme Options
To begin customizing your site go to Appearance -> Customizer and select Theme Options. Here's you'll find custom options to help build your site.